Yu Godai (五代 ゆう Godai Yū, born August 7, 1970) is a Japanese writer from Nara Prefecture. Her father was a Japanese language teacher at Todaiji Gakunen middle school and high school.
Peggy Yu or Yu Yu (Chinese: 俞渝; pinyin: Yú Yú; born 1965) is a Chinese businesswoman. She is the co-founder and chairwoman of dangdang.com, the largest online book retailer in China.